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Balancing passion and objectivity for great results
My name is Inigo Turner, I am senior designer in football design and work predominantly on our licensed apparel business, specifically Manchester United. My team. When starting out creating club and...
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So you want to be a designer – but do you have what it takes?
Being a designer. Something that many people out there dream of. At least I did when I was a kid. I remember sitting in my high school in the foothills of Adelaide, Australia making my first scribbles...
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Runtastic and adidas: shaping the digital fitness journey
This is a very special day for the entire Runtastic Community – myself included. Today marks the day when Runtastic joins the adidas Group, connecting two unique and successful health & fitness...
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Breaking new grounds – Learn how Reebok reaches out to 35 million new customers
In our journey to become the world’s leader in fitness, we at Reebok embrace the mentality of a challenger brand. We do not settle for the status quo and we will stop at nothing to differentiate...
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Confessions of a professional stalker – My passion as a researcher in the...
There are hundreds of people in the world that have a similar job title to me. Ok, not the exact title as stated above, although being a researcher/sourcer for the Global Search Team DOES mean I’m...
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How 3D design is changing the way we work
Being the best at translating ideas into shoes, shirts, jackets and bags is what makes us the most relevant brand to our consumers and being able to do this quicker than any other company is what will...
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How to leverage Instagram to optimize success for your business
Instagram has exploded in popularity in recent years and can be an amazing opportunity for your business. But before you start posting, there are some important things you should know about the...
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What Reebok’s sponsorship of UFC teaches us about perfect timing [Click-Tip...
Last year Reebok was proud to announce its sponsorship of the Ultimate Fighting Championship. But does the alliance pay off? Or is it just another exclusivity deal global sports leagues have with...
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5 things you must know about Twitter for business
“just setting up my twttr.” That’s how it all started, back in 2006, with that first tweet by Twitter co-founder Jack Dorsey. At that time, no one knew that this short-form social network would grow...
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Hackathons – how teams can take the fast track to problem-solving
I can understand why some people hate problem solving. Brooding over something can feel like a marathon when all you want to do is go for a short jog… So we decided to try the hackathon approach to...
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